Sterling Style Academy Certified Image Consultant, Tonya Chase
Tonya Chase is one of Maryland’s noted image consultants who believes that we all can transform our closets at home to that of today’s fashion icons. Ms. Chase has been formally trained by the Sterling Style Academy while having the bird’s eye view of the exquisite fashion on Madison Avenue. Her corporate experience and business savvy separates her from the competition.
She has taken her business expertise and combined it with her keen eye for fashion to offer consulting services for those on a budget to those who indulge in high-end couture. Ms. Chase appeals to vintage fashions and adds her signature flare to transcend the stylings of earlier days to current day trends. She approaches each consult with a vision as she believes that “image starts with a “must have” that multiplies into a signature style”.
Ms. Chase was formally trained at the University of Maryland and earned a B.S. degree in Accounting. She is pursuing her certification as a CPA in the state of Maryland.
FALL FASHION: LET THERE BE WAIST, by Certified Image Consultant Anna Panajon
San Francisco, California- This fall season declares all eyes on waist as designers take cue after soft architecture for women’s curves. The main silhouette of peplum are predominantly seen in jackets, dresses, and skirts perfectly executed from designers: Bottega Veneta, Chanel, Lanvin, Prada, and Yves Saint Laurent at the Paris and Milan Fall Fashion 08/09 shows.
Old notions of the retro peplum are to be shaken off. “This fall, designers served up the lady-fled look in new and unusual ways, from tassled to puffed-up, often downtown edgy or quirkily chic” as reported in WWD. “Bottega Veneta’s Tomas Maier added some feminine elements for fall — sculptural ruffles and formfitting silhouettes. Even his tailored looks got some pretty peplum detailing.” Clearly a shapely silhouette, the peplum can seem tricky to pull. With mixed reviews by skeptics comparing it to “bordering jester-like”, “a floater”, or “a bustle…all-around,” it is a trend meant for the bold, unrestraint personality.
The ultrafeminine cut can be worn by all though. If one’s got curves, a cinched-waist jacket with flared hem and structured shoulders is a choice. The broad shoulders leading to a snug bodice accentuate the narrowest part of the torso while the peplum conceals any tummy. If one is considerably boyish figured, this may well be a trend to love as the peplum offers a silhouette boost. And for everyone else, a peplum skirt with neatly tucked in tops instantly welcomes you to this season.
If you would like more information about this topic, or to schedule an interview with Anna Panajon, please call Anna at (415)994.2020 or email at a_panajon@yahoo.com
Carmen H. Petrossian Takes an Individual Approach as a Personal Stylist, After Years of Offering Fashion Advice to the Masses
San Francisco, California - She’s got energy. She’s got style. She’s got the eye—the eye that’s made her a trusted source in spotting fashions and trends and sharing her observations with the public. Following years of serving the masses through journalism and the fashion goods industry, Carmen Petrossian opts for an individualized approach as a personal stylist.
Trained by Sterling Style Academy in San Francisco, California, Carmen helps women and men look and feel confident, complete, and appealing through attire and appearance, whether in professional or social circles. Client-specific tips, tricks, and yes, secrets, too, are tailored around an individual’s personality, body type, lifestyle, concerns, likes and dislikes. “I am shocked at how much I learned about myself through working with Carmen,” says a client from Google.
The services offered are, indeed, exercises in self-discovery. Style assessments reveal an individual’s personal style and traits. Wardrobe evaluations ensure that clothing is wearable, suits the individual, and is easy to mix and match. Personal shopping services fill gaps in a wardrobe, or create a fresh and highly functional one. Image consultations provide valuable information on how to reach maximum potential in head-to-toe presentation.
Matching a person with the right attire comes naturally to Carmen. “I feel that I was preparing to become a 
personal stylist my whole life,” she says. Six years as a writer/reporter informing readers about fashion and lifestyle trends worldwide, and several years of working at a fashion accessory company and running her own home decor business, contribute to her expertise in selecting the appropriate products for various markets. Having lived and worked throughout the world, Carmen understands diversity and easily adapts to different personalities. Clients praise the comfort level she brings. “I must admit that I was somewhat nervous about working with a personal stylist,” explains the Google client, “but Carmen makes me feel completely at ease. What a relief!” Keeping true to a client’s inner essence is of prime importance. “Each individual possesses a unique style,” Carmen explains, “I help bring it to the forefront, express, and enhance it, all within a person’s comfort zone, of course.” Hence her mantra: “Transforming your look should be a way of life.”
Carmen H. Petrossian is trained by Sterling Style Academy. Based in California, she serves clients throughout the state. She holds a Bachelor of Arts degree in English Literature from Haigazian University in Beirut, and has completed courses at the University of California, Berkeley. Her articles and editorial work have appeared in numerous print and online publications worldwide.
There’s an Architect in my wardrobe, by Certified Image Consultant Cliona Dempsey
Dublin, Ireland- Do you spend Sundays wandering around Ikea looking for the perfect kitchen accessories for your home, pouring over a Dulux colour chart trying to understand the subtleties of beige/off white and what it all means? Chances are your looking to reflect your personal style in your living environment. Your personal image and that of your home should tell the same story- they should reflect your personality and be in harmony with you and your colouring.
If your personal styles are relaxed, romantic and dramatic. You can reflect this in your home by choosing a low slung slouchy sofa (your relaxed side) in a soft velvet finish (your romantic side) with some red silk throw cushions (for your dramatic side). Similarly, you pair your boot-cut jeans (relaxed) with a cute silky blouse (romantic) with a black patent tote( for a little drama). A design and image consultant can help you achieve this harmony between you, your home and your wardrobe.
Cliona Dempsey has spent the last 10 years delivering innovatively designed homes and interiors for her clients through her work as an architect. Outside work, Cliona has creatively assisted friends and family on their clothes and personal style. Combining her passion for fashion and her eye for style Cliona is adding Image Consulting to the services offered by her company clionadempseydesign. After meeting her client’s space planning needs through architecture and interior design she could not resist overhauling the old clothes in her client’s new wardrobes. As an Architect Cliona will give you tips and tricks and organisational solutions for your home and as an image consultant Cliona brings her knowledge of colour and fashion styles together to craft a fresh and stylish look for you. Cliona believes her background in design dovetails her work as an Image Consultant. A strong image that reflects your personal style will be an asset that you will feel and others will notice. Consultations are tailored to your individual needs, style evaluation, colour consultation, wardrobe analysis and personal shopping. Cliona will leave you with the tools to continue to evolve your image for the rest of your life and promises to make the experience fun and the result turn heads.
Secrets of Mixing and Matching, by Ceritfied Image Consultant Rita Aad
Jeddah, S.A. – Red Gucci top, Green D&G pants, Pastel Missoni dress, Blue Jimmy Choo’s, we love them all, we want them all. Our wardrobes are packed with magnificent garments and all we end up wearing is a pair of Jeans and a white T-shirt! Mixing and Matching through the eye of a personal stylist is the ultimate solution.
“What am I going to wear today? I pulled out my entire closet and I still can’t figure out what to wear!” a daily chore that we all face when we have a special occasion says image consultant Rita Aad. However, “a personal stylist can help you easily achieve a fabulous well put together wardrobe that is certainly a reflection of your personal style.” People in general love shopping and novelties, they always want the latest and greatest, a personal style consultation and a wardrobe analysis, can save them time, money and wardrobe space. Such an investment is worth it ad
vises Rita Aad, an expert on wardrobe analysis and personal style.
Rita Aad’s famous client states “My life is much easier now that I know how and what to pick for the right occasion without wasting my time, money and effort, my wardrobe has never been more organized and cohesive. Rita Aad’s talent of mixing and matching enhanced my confidence and reduced the daily stress of getting stressed.”
A natural painter and a former Public Relations Manager, Rita Aad’s innate capabilities and friendly approachable attitude won her the admiration and professional success of her clients. “Glamour Chic” is her motto, Rita Aad is a talented professional image consultant, her vision extends beyond wardrobe shopping, hair style and make-up she can see the real person and enhance his image to make him look his best making the transition an exciting experience. Rita Aad has a Business Administration and Graphic Design degree, her training with the Sterling Style Academy as a personal stylist makes her one of the most sought after consultants in the field.
Get The New “It” Item- A Personal Stylist. By Certified Image Consultant Pooja Kaushal
London, England – If you are after the next hot item in fashion forget about buying the next hot chloe bag or the “to die for Manolos.” Having your own personal stylist is hotter than any of these items right now. A personal stylist will help you look glam and fashionable all the time no matter what the event or occasion.
“You can achieve the look of a fashionista every time you step outside the house with your own unique style radiating through,” says Pooja Kaushal, Sterling Style Academy Certified Image Consultant. When you look fab, you feel fab and have a spring in your step, Pooja helps you achieve this by analyzing your personal style and then incorporating it into a cohesive wardrobe of easy to wear, mix and match items. Her extensive knowledge on the subject paired with her innate sense of style will make you feel glamorous and sexy even when going to the supermarket. Pooja’s mantra is- “fashions change but style is timeless.” Her fans echo this motto and describe her as unique and stylish. She believes everyone has the ability to look stylish and chic in their everyday life and has a following of men and women whom she has given the fashionista treatment too.
With 6 years of experience in the fashion industry as a fashion buyer for Debenhams, having worked with haute couture designers such as Mathew Williamson and Julian Macdonald, Pooja has a firm footing within the industry. Pooja has a Bachelor of Science from Kings College London and Certificates from London College of Fashion. She formally trained as an image and style consultant in New York and San Francisco with Sterling Style Academy on the elements of image and design. She is the ideal stylist to create makeover magic for men and women.
Fashion Picks and Trends for Spring by Certified Image Consultant, Janeth Gomez
The Sterling Style Academy educates professional wardrobe and image consultants from around the world. Below, Janeth Gomez, Sterling Style Academy Certified Image Consultant based in Mexico City, recomends the following trends for Spring.
For this season the green emerald, the grape purple and the hot pink colors are in. So try to combine these trendy tones. For example it’s interesting to wear a purple shirt with very loose sleeves with a very tight black satin skirt up to the knee, and a wide silver or gold belt to highlight your waist. All the small applications of brilliant silver stones on sweaters are a must in your wardrobe. Regarding dresses, all this applications are remarkably good specially the facetted ones in obsidian black, all along the waist in imperial and strapless ones. For jeans now the tendency is to wear them up to the waist or up and the cut is really loose like an elephant paw, I highly recommend this style for the ones with huge thighs. But good news for the thin ones because the skinny jeans are still in vogue.
Another very important spot in your image are your eyebrows. Don´t forget about them, remember they frame your face and they really are what other people see first from a medium distance. So it’s your responsibility to visit a specialist on eyebrows, who will either use tweezers, wax, or thread to pluck the unwanted small hairs out. Also remember to use eyeshadow in a natural color. On the subject of eyelashes, fake ones are in but you either wear the top or the bottom. On the top you apply from three to four coats of mascara once the artificial eyelashes are dried, for a more natural look.
Sterling Style Academy Certified Image Consultant – Janeth Gomez
My name is Janeth Gomez and I was born in Mexico city 32 years ago. Since I was very little, I remember, I always felt attracted to fashion and everything that was related to it. I was at all times dreaming of wearing my mother’s make-up, her perfumes, her clothes and of course her high- heels. I constantly felt attracted to the idea that everyone is blessed with a wonderful gift but the problem is that we are constantly putting our eyes and our hearts in someone else and we get lost in the way of discovering and accepting ourselves. So by means of this introspective profession of image consultant, because it goes from the inside to the outside, we get to know ourselves pretty well so as to project who we really are.
Once, I learned that it´s better to do just one thing but the best we can, rather than trying to impress ourselves and others with multifaceted tricks. I am a make-up artist, an interpreter and a translator of my clients’ talents and skills and what I love the most is when they become self confident and start projecting themselves. I studied in the United States, in France, in Brazil and in my country all matters regarding fashion but the real erudition was on the practice when I focused on doing what I loved with all my heart. So my story continues day by day when I re-invent a new form or sharing what I like the most, and I´m constantly trying to open my mind and my heart into the new horizons of learning.
Nowadays I have my personal studio in which I give advice on everything related to eyebrows, make-up and permanent make-up. The techniques used are very safe since they´re FDA approved, and all the materials used are new an disposable. I belong to a very qualified team eager to help express yourself. We have had the opportunity to assist important politicians, actresses, entrepreneurs, and anybody interested in knowing itself better.
What can Sterling Style Academy offer me to succeed in my country?
Style Academy students come from all countries and backgrounds, including the Middle East, South America, Central Europe, Asia, as well as Western Europe and America. Upon enrolling, Janeth Gomez, now a Certified Image Consultnat from Mexico City, had these questions concerning the industry in her country.
Q: -How do I manage to introduce into the Mexican population that Image consultants are required by all people not only for politicians, actresses, and public figures in general? In my country it is very difficult to offer image consulting services since they´re thought to be exclusively for television personalities or politicians, every time we´re hired by a house wife they call us once, and they forget about us foreve . I think this has to do something with self-esteem because they either think they now how to do it perfectly or just the opposite they believe it´s not for them and they don´t deserve it.
Q: -Is there a subtle way to offer our job without hurting peoples feelings? Once I was with my husband´s mother an I really thought she should change her image because she´s got a very attractive face so as her body but I could noticed that her make-up was not at all neat and her hair lights were putting down all her appearance, so I decided to offer her my services and I guess I didn´t do it the right way because she felt I was criticizing her.
Q: -Is it possible to learn your technique in order to look and feel better by respecting yourself and your style?
Goals for taking the course and what I hope to achieve.
-First of all I would like to learn everything related to wardrobe since I’m a make-up artist specially regarding eyebrows, I’m very much interested in developing my creativity in the way of combining trendy outfits.
-Secondly I expect to be taught the dress code for man, I don’t have any experience on that issue and I think it is important for an image consultant to know it.
-Manage to know what color hair and what type of cut is ideal for every person.
-Gain knowledge on the way to combine accessories with the clothes, specially: sunglasses, purses, bangles, rings, earrings, watches and collars.
-Become skilled at organizing a closet, or the dressing room. Including shoes because I really think they’re quite important.
In Mexico City I started a Major in Public Image but all I learned was good but not enough and I also felt it was not very updated and not topnotch, so I came here because I know I will learn excellent ideas to develop my job the best possible.
About the Sterling Style Academy
The Sterling Style Academy trains and certifies prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams. With 10 annual training courses held throughout the year in New York, London, Dubai, Mumbai, Hong Kong, Sydney, Miami, Las Vegas, and San Francisco, as well as Online Training, Teleclasses, and Short eCourses, the Sterling Style Academy prepares you to become a top notch pioneer in the image consulting, personal shopping, and personal styling industry. Master the art of image, fashion and style to become a fashion styling expert. Contact the Sterling Style Academy today to learn how we can help you start a career you are passionate about – shopping and styling! Like us or become our BFF on Facebook.
Fall Fashion Trends by Certified Image Consultant, Ms. Petrossian
Do you want look a little more fashionable and in style? If your look just isn’t doing it for you, consider adding some seasonal trends into your wardrobe. What’s the expert’s suggestion for Fall/Winter?
Proportions: Think contrast when it comes to proportions: narrow on the bottom and voluminous up top or vice versa—enhance your silhouette according to your body type. One way to create this look is to pair leggings or skinny pants with the season’s empire-waist blouse— the miracle top which works wonders for those who’d like to cover up the “pooch.” Or with a spacious cape-shaped jacket with wide sleeves. Or opt for wide-legged pants with a fitted top. Add drama to your look with contrasted proportions.
Colors and Prints: Complete your look with this season’s colors and prints. Black is back, and grey is even hotter. In the midst of these muted colors, red grabs all the attention. As for prints, think animal. Leopard prints worn in moderation definitely set you apart from the crowd. Crocodile are tasteful accents in accessories such as belts, handbags and shoes.
Shoes and Accessories: If animal isn’t your style, the season also introduces patent leather for footwear and bags. Pointy-toed and high-heeled ankle boots are in, as are round-toe platform pumps and ballet flats. Complete the look with an acrylic watch or a gold cuff for some glam.
Remember to choose trends that complement your personal coloring, personality, age, and physical features. Your aim is to look appropriate and current, not overdone. For more on trends and what works for you, contact a Global Image Group consultant today.
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