Personal shopper PR

Networking in Your First Year as Certified Image Consultant, Your New Life as the Go-To Fashion Expert

Your life as a professional image consultant or personal shopper begins at the Sterling Style Academy.  When you train at one of our 10 personal shopper training classes in New York, Miami, Las Vegas, San Francisco, London, Hong Kong, Sydney, and Dubai, you graduate with a global network of personal stylist peers who are as eager as you to launch their image consulting business.  Your new professional network includes fellow personal stylists from Africa, Europe, Australia, Middle East, China, Hong Kong, Singapore, Indonesia, India, South America and/or North America, so you’ll never be alone or without support as a Sterling Style Academy Alumni.

Once you graduate as a Certified Image Consultant and head back to your home city, your life as a professional personal shopper begins.  Especially during your first year, and throughout your career as a whole, you can definitely count on networking.   As a personal stylist, networking includes mingling with high profile individuals and trend setters of your community.  You should be attending highly publicized parties hosted by your city’s fashionable magazines, the latest art gallery openings, department store special events, and designer fashion shows.  A hired photographer will be present at each of these events so ensure your photo is taken every chance you get.  As glamorous as it is, being your own publicist and being seen at the most fashionable events serves as a huge key to your visibility as a professional personal stylist.

These are the events at which you will meet your area’s fashion press and industry bloggers.  At this point, you’ll need to consider your marketing plan, and the Sterling Style Academy can equip you with a complete Sales, Marketing and Business Brand Identity Launch Kit to ensure you always convey the right message.  It goes without saying that you will need professional quality business cards and well-written marketing collateral including press releases.  Our Sales, Marketing and Business Brand Identity Launch Kit includes sample marketing and business plans, 10 press release templates, 4 marketing collateral templates, and industry proven text to position your services to your target audience. Since you will speak to the fashion industry press like a seasoned expert, the press will position you to the public as a seasoned personal stylist, thus increasing your client portfolio.

Parlay your press, fashionable photos and the trends you spot into your own personal styling blog.  Publishing your own fashion advice in a well written, stylized blog format will further establish you as a local fashion expert as your new contacts can read all about your services and personal styling skills after you’ve met.  This is also the best way to received web-based inquiries regarding your services from potential clients you’ve never even met!

Now you have the press, the photos, and the blog to prove you are a fashion expert!  This builds credibility that every entrepreneur needs when just starting out.  Touch base with your fellow Sterling Style Academy Alumni often through our new Facebook group to brainstorm new ideas to secure more clients and to keep each other inspired.  What works in one country may never have been tried in another and that may be just the tool you are looking for!

About Sterling Style Academy

The Sterling Style Academy trains prospective and aspiring personal shoppers, personal stylists, and image consultants to launch the career of their dreams.  With training courses held 10 times per year in major cities around the globe such as Hong Kong, Sydney, London, New York and Dubai, plus online training, and at-home training products – you will begin your personal shopping career as a Certified Image Consultant.  Master the principles of image, fashion and style to become a fashion styling expert.  Contact the Sterling Style Academy today to learn how we can help you start earning an income doing what you are passionate about – SHOPPING and STYLING!

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Sterling Style Academy