eCourses | Teleclasses

The Sterling Style Academy offers the following Short eCourses and Teleclasses to get you started in the image, fashion, and style industry:

• Short eCourse: Wardrobe Consulting
• Short eCourse: Personal Shopping
• Short eCourse: Personal Styling
• Teleclass: The 5-Step System to Building a Successful Styling Business

3-Month Virtual Teleclass: The 5-Step System to Building a Successful Styling Business

• Instructor: Sterling Style Academy’s founder, Michelle T. Sterling
• Class Dates: Wednesday - April 18, April 25, May 2, June 6, June 13, July 18, 2012
• Registration Closes: April 10, 2012
• Class Time: 10:00 a.m. PDT (San Francisco), 1:00 p.m. EDT (New York), 5:00 p.m. GMT (London), 9:00 p.m. GST (Dubai) | Convert to your time zone here
• Class Duration: 1.5 hours per session
• Training Materials Included in Your Tuition: The Sterling Style Academy Sales, Marketing, Business Brand Identity Launch Kit eBook and templates (valued at $747)
• Teleclass Training Investment: US$1,447
• Teleclass Description:

Are You New to the Image Consulting, Personal Shopping and Personal Styling Industry and Want to Learn How to Start a New Business or Revive Your Current Business?

Launching a new or or reviving a current image consultant career and image consulting business is one of the biggest time commitments and personal investments an individual will undertake in their life. New image consultant, personal shopper and stylist business owners must be able to multi-talented ; and while building your business and reputation, you may unknowingly let certain details slip through the cracks.

When first starting a company it is useful to have a road map to guide you toward building a successful career as an image consultant and personal shopper. 80% of building an image consulting business relies heavily on how you market and promote yourself and only 20% is about execution of consulting services. Therefore in order to set yourself up for success, it’s important for you to understand the fundaments of building an image consultant business and set goals for yourself to accomplish all these tasks.

During the Sterling Style Academy 3-Month Virtual Teleclass you will learn the following 5 crucial steps toward building a successful image consulting, personal shopping and personal styling business:

Session 1: Setting the Foundation of Your Business. During this session we will discuss all student’s current or future business models and discuss things you may want to tweak or eliminate in order to establish a solid foundation for your business. We recommend that all students be present during this session to benefit from other student’s ideas and prespectives from around the world.  

Session 2: Step 1 – The Business Brand Identity. When you are first starting an image consulting business, you will need to establish a business brand identity. This includes business cards, brochures, flyers, and website. I always recommend starting here first because every opportunity you get to meet someone new is an opportunity for you to convert someone into a new client. If you do not have these standard marketing materials, how will anyone have confidence in your abilities?

Session 3: Step 2 – The Business Plan. Then I recommend working on your business plan. It is very important to have a clear vision of your company and who your target audience is. Writing a business plan from A to Z will help you understand how much money you’d like to make and how to plan accordingly to put the steps into place so that you can make your desired image consultant salary.

Session 4:  Step 3 – The Sales Pitch. Once you have a better idea of the products and services you intend to offer, you need to sound like an expert. Therefore it is essential that you master your sales pitch to turn every social opportunity into a business opportunity.

Session 5: Step 4 – The Marketing Plan. A marketing plan will help you define who your target demographic is and what steps you will need to take to reach your target demographic. It will also help you further define which services you intend to offer and enable you to later define your niche as you grow your business as well as help you define your fee structure.

Session 6: Step 5 – Further Establishing Your Credibility by Delivering Your Message to the Press. Building your credibility starts by developing a press kit. Press kits include many things such as professional photos, your biography, and press releases.

This teleclass will utilize the Sterling Style Academy Image Consultant Sales, Marketing, Business Brand Identity Launch Kit eBook and templates to build a successful business that will survive and thrive in this competitive economy. Our Image Consultant Sales, Marketing, and Business Brand Identity Launch Kit includes the following:

• Multiple image consultant press release templates
• Simply input your company information to make it your own
• Sample image consultant sales pitches
• This will help you determine the best way to approach your target customer
• An image consultant business plan outline and worksheet with an earnings income projection model
• An image consultant marketing plan outline and worksheet– tailored for the image consultant industry and includes today’s top marketing strategies
• Sample business card, post card and brochure templates
• Customize each template by inserting your information and organization’s colors and logo
• Sample text to sell your image consultant business and services
• Use in your sales collateral, website and direct-to-consumer materials

Learn how to promote and market yourself to become a successful image consultant using the Sterling Style Academy methodology which has produced top-notch image consultants like Yuuri Takano, Japan’s leading image consultant of choice. Within the first three years of being in business for herself, Ms. Takano is among the top two percentile of highly paid image consultant and personal shopper salaries worldwide – earning more than US$250,000 per year.

Class Requirements and Format

You will need high-speed internet access, a computer or laptop (preferably with a webcam), and a Skype account. All sessions will be recorded and emailed to you for your future reference after each class. You do not have to be present for the live session in order to take advantage of this training program; however it is recommended for maximum benefit. Training will be conducted on video Skype conference calling. Click here to download your free Skype account. It is recommended that you know how to use Skype prior to the commencement of the teleclass. Once you register for this program, you will receive an eBook of the Sterling Style Academy Sales, Marketing, Business Brand Identity Launch Kit via email, access to additional training materials needed for each class, and detailed instructions on how to use Skype to attend the teleclass.

All Sterling Style Academy training programs, eCourses, teleclasses, and training products are non-refundable and are billed through Global Image Group. The templates from the Sterling Style Academy Sales, Marketing and Business Brand Identity Launch Kit can be translated into your primary language to suit your needs; however the Sales, Marketing and Business Brand Identity Launch Kit workbook can not be translated for reproduction without prior consent of the Sterling Style Academy.