New York, November 24, 2014 – With presidential elections coming up in 2016, the need for politicians to project a professional yet down-to-earth image is important. When preparing for a campaign, wardrobe decisions are far from trivial in contemporary politics and image consultants get paid a lot of money to assist public figures in conveying the right look for a variety of occasions from formal to casual.
Following the controversy of Sarah Palin’s $150,000 wardrobe expense during the 2008 Republican Party’s presidential campaign and given the key issue of income inequality that came up in the November 4, 2014 United States elections, students of the Sterling Style Academy in Dubai were recently tasked with assessing the situation as a case study to provide possible wardrobe scenarios for rebranding the image of President Barack Obama if he were to hypothetically continue with plans for a third term Presidential run.
With sweeping gains by the Republican Party in the 2014 elections and if President Obama were able to run for president again, the students of the Sterling Style Academy determined that it would be best for him to project a “People’s President Look” to gain the confidence of the popular vote.
This interpretation led to three solutions which not only incorporate the President’s personal coloring but also include an analysis of the psychological effect of color and the visual impression it projects.
President Obama, who typically leans toward a more conservative look, notably wears navy blue suits with white shirts and blue ties for many occasions. However, Sterling Style Academy students concluded that it is paramount for Obama to not only look credible as he does in the aforementioned attire, but also down-to- earth, thus the need for him to project the look of being a people’s president.
Sterling Style Academy’s Founder, Michelle T. Sterling, states, “Not only should a Presidential candidate look trustworthy, credible, and knowledgeable, he or she must also look accessible to the general public, be able to relate to the country’s core issues, while maintaining a professional image that says he’s ready to take action.”
Sterling explains that while blue is the color of trust and credibility, red denotes assertiveness —and paired with grey, the combination communicates a message of conservative assertiveness. When red and grey are further incorporated into patterns such as windowpane and plaids, the look leaves a sense of being assertive, action-oriented and progressive yet sensible and accessible, and down to earth.
To project a conservative yet relatable image, the President should pair a grey windowpane blazer with a Tattersall checked shirt and no tie for authentic and engaging style when campaigning on the road. This look exudes a sense of down-home earthiness and is particularly effective when trying to appeal to middle Americans. In addition, the color palette complements the Presidents’ grey hair nicely and creates a visually pleasing, harmonious presence. He can reserve the navy blue suit for important speaking engagements paired with a subtle checked shirt and repp tie in monochromatic hues of blue to project credibility and a subtle air of unpretentiousness.
With income inequality being such a pressing issue, not only within the United States but also in other countries around the world, the need to project an image of being the people’s president is of importance to gain electoral confidence in the years to come and to shop the sales too.
About the Sterling Style Academy
The Sterling Style Academy trains and certifies prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams. With training programs held on-location in Dubai, London, Paris, Hong Kong, New York, Miami and Mexico City, as well as Online Certification Training, and eShort Courses, the Sterling Style Academy prepares students to become top notch pioneers in the image consulting, personal shopping, and personal styling industry. Contact the Sterling Style Academy today to learn how we can help you start a career you are passionate about – shopping and styling! Like us or become our BFF on Facebook.
Contact: Ashley Taylor, Training Coordinator
Sterling Style Academy
+1.888.866.8996
http://www.sterlingstyleacademy.com
FOLLOW ON TO ARTICLE
In follow on to this article, former Dominican Republic president, Leonel Fernandez, running for re-election in 2016 has implemented our People’s President Look when bridging the income inequality issue in Sur. Magnifico on December 21, 2014 just two weeks after Ricardo Perez Fernandez wrote an article for Listin Diario about the country’s issue. Notice how his heather grey window pane blazer and light blue shirt makes him seem accessible and credible while being a pleasure “compartir-ing” with his people. #LeonelFpresidente2016 @Sterling_Style
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