Are You New to the Image Consulting Industry and Don’t Know Where or How to Start a New Business?

Launching a new image consultant career and image consulting business is one of the biggest time commitments and personal investments an individual will undertake in their life.  New image consultant business owners wear many hats; and while building your business and reputation, it may become easy to unknowingly let certain details slip through the cracks.

When first starting a company it is useful to have a road map to guide you toward building a successful career as an image consultant.  80% of building an image consulting business relies heavily on how you market and promote yourself and only 20% is about execution of consulting services. Therefore in order to set yourself up for success, it’s important for you to understand the fundaments of building an image consultant business and set goals for yourself to accomplish all these tasks.

The following are steps to help you start a successful image consulting business:

Step 1 – The Business Brand Identity. When you are first starting an image consulting business, you will need a starter business brand identity.  This includes business cards, brochures, flyers, and website.  I always recommend starting here first because every opportunity you get to meet someone new is an opportunity for you to convert someone into a new client.  If you do not have these standard marketing materials, how will anyone have confidence in your abilities?

Step 2 – The Business Plan. Then I recommend working on your business plan.  It is very important to have a clear vision of your company and who your target audience is.  Writing a business plan from A to Z will help you understand how much money you’d like to make and how to plan accordingly to put the steps into place so that you can make your desired image consultant salary.

Step 3 – The Marketing Plan. A marketing plan will help you define who your target demographic is and what steps you will need to take to reach your target demographic.  It will also help you further define which services you intend to offer and enable you to later define your niche as you grow your business as well as help you define your fee structure.

Step 4 – The Sales Pitch. Once you have a better idea of the products and services you intend to offer, you need to sound like an expert.  Therefore it is essential that you master your sales pitch to turn every social opportunity into a business opportunity.

Step 5 – Further Establishing Your Credibility by Delivering Your Message to the Press. Building your credibility starts by developing a press kit.  Press kits include many things such as professional photos, your biography, and press releases.

Does this sound like a laborious process and a daunting task?  Does this undertaking sound like you need to spend thousands of dollars on a business consultant, public relations and marketing consultant, or a copy writer in order to develop professional marketing materials?  What if all of your sales, marketing and business brand identity materials were handed to you in a start-up kit that is easy to customize for your specific needs and company?

At the Sterling Style Academy, we understand that you have already invested thousands of dollars in your image consultant training and therefore we have developed an affordable sales, marketing and business brand identity launch kit.  The Sterling Style Academy Image Consultant Sales, Marketing, Business Brand Identity Launch Kit provides you with all of the tips and tricks you need to know to survive and thrive in this competitive economy.

Our Image Consultant Sales, Marketing, and Business Brand Identity Launch Kit includes the following: 

• A video tutorial on how to use the Sales, Marketing and Business Brand Identity Launch Kit
• Multiple image consultant press releases templates
• Simply input your company information to make it your own
• Sample image consultant sales pitches
• This will help you determine the best way to approach your target customer
• An image consultant business plan outline and worksheet with an earnings income projection model
• An image consultant marketing plan outline and worksheet– tailored for the image consultant industry and includes today’s top marketing strategies
• Sample business card, post card and brochure templates
• Customize each template by inserting your information and organization’s colors and logo
• Sample text to sell your image consultant business and services
• Use in your sales collateral, website and direct-to-consumer materials
• A 40-minute coaching session to discuss your current business growth needs and how to incorporate these materials to build your business (Please email us to schedule this appointment upon receipt of your launch kit.)

Learn how to promote and market yourself to become a successful image consultant using the Sterling Style Academy methodology which has produced top-notch image consultants like Yuuri Takano, Japan’s leading image consultant of choice. Within the first three years of being in business for herself, Ms. Takano is among the top two percentile of highly paid image consultant and personal shopper salaries worldwide – earning more than US$250,000 per year.

Beginning April 27, 2011, The Sterling Style Academy will be launching a 6-Week Virtual Teleclass: The 5-Step System to Building a Successful Styling Business that covers the following topics while also utilizing this training manual.  Click her for details and to register.

Postage and handling for US or international delivery will be billed in addition to your investment outlined above.  Please allow 2 – 3 weeks for your package to arrive.

All Sterling Style Academy training programs and consultant resources are non-refundable and are billed through Global Image Group.  The templates from the Sterling Style Academy Sales, Marketing and Business Brand Identity Launch Kit can be translated into your primary language to suit your needs; however the Sales, Marketing and Business Brand Identity Launch Kit workbook can not be translated for reproduction without prior consent of the Sterling Style Academy.

About the Sterling Style Academy

The Sterling Style Academy is a training program that prepares top-notch Image Consultants, Personal Shoppers, and Personal Stylists for success in this growing industry.  To learn more about our image consultant certification training programs, please visit our website at www.sterlingstyleacademy.com or contact us via email.

About the Sterling Style Academy

The Sterling Style Academy trains and certifies prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams.  With 10 annual training courses held throughout the year in New York, London, Dubai, Mumbai, Hong Kong, Sydney, Miami, Las Vegas, and San Francisco, as well as Online Training, Teleclasses, and Short eCourses, the Sterling Style Academy prepares you to become a top notch pioneer in the image consulting, personal shopping, and personal styling industry.  Master the art of image, fashion and style to become a fashion styling expert.  Contact the Sterling Style Academy today to learn how we can help you start a career you are passionate about – shopping and styling!  Like us or become our friend on Facebook.