How to Become a Fashion Blogger and Create a Successful Fashion Blog

Becoming a Fashion Blogger and Instagram Personal Shopper has really evolved over the last 10 years. Some who started 10 years ago have really become top fashion bloggers with many followers and endorsements while others use their fashion blog as an outlet to express their creativity and write about their passion for fashion and beauty. If you love to write, love fashion, love pretty pictures and love giving people advice, becoming a professional fashion blogger may be for you!

So how do you go about starting or creating a fashion blog? First identify which fashion bloggers inspire you and see what they are writing about and posting. If you have an urge to become a successful fashion blogger and start a successful fashion blog, here are some steps to get you started.

Step 1: Determine what you want to write about. Find a theme that you are passionate about and write about that. Writing about fashion in general does not set you apart from other fashion bloggers. If you have a flare for sourcing the coolest high end or vintage accessories, focus your content on these accessories and how to style them. If you love shoes or designer bags, do the same. If you have a knack for sourcing designer fashion looks for less, then feature outfits that illustrate high-end verses affordable fashion like People Style Magazine does. Focusing your content on a specific niche of fashion that you love can make all the difference when creating a successful fashion blog. Because you’re passionate about the topic, people will want to read about what you write or post pictures about. And when you’re passionate about something, it isn’t work; it’s something that you love to do and makes you money!

Step 2: Select a fashion blog template. Start your blog using blogger.com or wix.com. These sites make it easy to start a blog since you can select a template, set up your site, and start writing your content.

Step 3: Map out your content. Now that you have figured out your niche theme and have a fashion blog template, the next step is to identify specific topics you want to write about. Come up with 10 topics a month and post on your blog about every 3 days. Including pretty pictures and videos always make a blog more appealing. Over time you’ll notice what peaks the interest of your readers and your content may evolve. You may write more thought provoking articles or may decide that featuring more SnapChat videos and Instagram photos are the way for you to go. Everyone has to start somewhere and over time the direction of your blog may evolve and you may even start selling products. The beauty of fashion blogs is that there is always room for expansion. If you prefer to be more client facing, you may start to offer styling services and may be interested in obtaining a certificate to become a credible Fashion and Style Consultant. Or if you prefer to write reviews about products and have followers who love to see what you’re always wearing, you’ll become more a spokesperson and receive endorsements.

Step 4: Use Social Media. Taking high quality pictures can be useful for more than just your blog posts. Posting photos you have taken to social media channels such as Instagram, Facebook, Twitter and SnapChat can help gain followers for your blog. Creating video content on SnapChat has also increased in popularity. Post at least once a day to develop a following. Once people start following you, your fashion blog can help attract sponsorship, more followers, and can turn into a styling business for you. To learn more about how to become an Instagram Digital Influencer, you may be interested in our eBook.

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