Sterling Style Academy • April 23, 2019 • No Comments

The Sterling Style Academy was proud to be asked to speak at the first ever Arab Fashion Week in Riyadh in 2018.

Our core focus was on addressing body shape concerns and how to dress your body type.  This year we will be attending the Dubai Arab Fashion Week and look forward to viewing the collections of upcoming designers from Hong Kong and Turkey.



About YLY Studio. Their goal is to have people appreciation fashion for its details and workmanship, and not just focusing on fast-moving fashion trends. YLY Studio was founded in 2017. The brand’s collections focus on embroidery and knit women’s wear. MATT HUI YIP LONG won the Hong Kong Design Centre’s “HONG KONG YOUNG DESIGN TALENT AWARD” for his innovative work in Women’s Knitwear in 2010. He received a scholarship which brought him to the Royal College of Art, world-renowned postgraduate art and design university in London, United Kingdom. Matt’s professional experience started in Hong Kong with the international Chinese-culture inspired luxury label SHANGHAI TANG and local designer label JOHANNA HO. He also worked for PRINGLE OF SCOTLAND in London through an internship. LILIAN TSANG LAI YU, formerly the Chief Designer for local designer label JOHANNA HO, draws her inspirations from her love for the art of hand embroidery. After years of experience in the fashion industry, Lilian acquired her professional qualification in Haute Couture Embroidery at ECOLE LESAGE, the prestigious embroidery arts school owned by Chanel Group in Paris, France. She furthered her techniques through an internship for ELISABETH GASBARRE ROUSSEAU HAUTE COUTURE STUDIO at Lyon, France. Lilian believes that the art of embroidery should be passed on from generation to generation, therefore has developed a series of short courses to entice others’ enthusiasm for embroidery and to promote the art of fashion workmanship in Hong Kong.



Mehmet Korkmaz’s background in theatrical costumes (wardrobe) and capsule trial collections inspires his collections today. His vision expanded into haute couture by providing collection consultancy at a wedding garment company based in Copenhagen/Denmark, in addition to the textile export companies. Korkmaz was one of the youngest designers to make his appearance in the field of haute couture when he founded his own brand in 2011. He presented his very first haute couture collection with the theme of White Line at a special night organized by the Foundation of Clothing Manufacturers’ Association. This was followed up by another spectacular collection that he called Vie which meant “life” in French. As a result of the interest formed in parallel with all those successful presentations, Korkmaz opened his first workshop in 2013. Korkmaz prefers to be a trendsetter, rather than a trend follower. As result, he quickly developed a loyal clientele. His “ready-to-wear” collection is focused on the woman who values elegance, luxury, and accessibility in their everyday attire. His ready-to-wear attire can be found in GiziaGate stores all over Turkey and are sold in top stores in Qatar, Lebanon, Kuwait, and Baku.



EZRATUBA, founded in 2006, is a designer brand accompanied by the awareness of a multinational brand for women.They work with Victoria Secret, Levis, Ayyıldız, NicNora, Koton, and ItalTeks. ezra+tuba officially took its place in “Paris Fashion Week” in 2009/2012 not only as a Turkish designer brand but also as a world class brand in the garment industry and couture in terms of position. The brand caters to A and B+ segments. Wearable technology designs created together with US Intel made a tremendous impact throughout the world and it became the face of advertising campaigns for the 2016 Intel world launch.

Please note, these brand descriptions were adapted from the Arab Fashion Week website and may not grammatically express or include the content that you would normally find on our blog. We tried our best to transcribe the vision of the brands on this blog article however you’ll just have to see the outfits of these designers for yourself to see if they suit you and your style.  Style is choice that we make. The designers that we choose are a reflection of not only our tastes but our values. So please see if these brands resonate with you.


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Categories Fashion Influencer Personal Stylist Training

About Sterling Sterling Academy

The Sterling Style Academy is a leader in the field of image consultant training and offers a variety of certification programs as an Image Consultant, Personal Stylist, Personal Shopper, and Fashion & Style Consultant.

Ashley Taylor, Training Coordinator
Sterling Style Academy

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